Your website looks excellent on a desktop or laptop computer. It is beautifully designed, user friendly and works well on several browsers. However, how does it look if I pull it up on my smart phone? Or more importantly how does it look when your future customer, client or investor visits your Home Page on an iPad, Galaxy Tab, iPhone or Note3? Are you losing business because the contact information on your website cannot be easily read on a Blackberry?
Why Go Mobile?
With there being more smart phones and tablet devices than people in Trinidad and Tobago it is advisable that you ensure that your website renders properly on multiple devices if that is not already the case. According to the Adviser to the Minister of Science and Technology, Cornell Buckradee, as of December, 2012, mobile penetration was 142 percent – equating to three mobile phones for every two persons – which exceeded the developed world’s average of 128 percent.
Is it expensive?
There are Fully Responsive designs that work well on all sizes of screens and browsers so that there is no need to create a separate websites for mobile and tablet devices. There are also retina ready designs that cater for the retina display available only on certain Apple products. The cost of going mobile is therefore significantly reduced and is therefore something to consider when performing your next website upgrade.
Most local businesses already have some sort of web presence but the majority of these are not mobile ready. With the penetration of mobile devices far exceeeding that of laptops and regular desktop machines it would be wise to upgrade your website or you will no doubt get left behind.